Lebanon's healthcare
market-access partner
A national pharmaceutical company with over 30 years of experience, the bridge that helps trusted international brands enter, register and grow across the Lebanese market.
Built on trust,
run on precision.
New Larys Pharm S.a.r.l. was founded and managed by Dr. Yassine Assaf, growing through strategic licensing deals that shaped a portfolio built for the Lebanese market.
Today we are a national pharmaceutical company firmly committed to safeguarding the health of patients through high quality, effective and affordable healthcare products.
We supply drugs, medical devices and dietary supplements covering gynecology, dermatology, gastroenterology, ophthalmology, pediatrics and orthopedics, because employees, not products, make the difference between a good and a great institution.
Everything a brand needs
to win in Lebanon.
From sourcing and registration to storage, distribution and after-sales support, one partner, end to end.
Product Sourcing & Exclusive Partnerships
Collaborating with leading international manufacturers to introduce trusted healthcare brands to Lebanon.
Regulatory Affairs
Managing product registration and compliance with the Lebanese Ministry of Public Health.
Importation & Controlled Storage
Ensuring pharmaceutical products are imported, stored, and handled under strict temperature-controlled conditions.
Nationwide Distribution
Supplying more than 2,000 pharmacies and 130+ hospitals through an efficient nationwide distribution network.
Digital Marketing & Brand Development
Building product awareness through strategic marketing, trade support, and long-term brand growth initiatives.
Medical & Pharmacy Promotion
Supporting healthcare professionals through medical representatives, pharmacy sales teams, and scientific product education.
After-Sales Support
Providing responsive customer service, complaint handling, and continuous support to healthcare partners.
Three decades, one direction.
Founded by Dr. Yassine Assaf as a national pharmaceutical company in Lebanon.
Expanded product portfolio with a wider range of pharmaceutical and healthcare products.
Strengthened nationwide reach across more pharmacies and hospitals in Lebanon.
New partnerships and international growth with leading global manufacturers.
Digital transformation and innovation to enhance the customer experience.
Continuing our mission for a healthier future through innovation, quality and patients' well-being.
To deliver quality care in focused pharmaceutical therapies through a well-established sales and marketing network in the Lebanese market.
We hold the moral and legal obligation to provide the medical community with high quality products, scientific services and evidence-based medical information.
To grow and prosper as a leading Lebanese pharmaceutical company that influences the healthcare system and makes a real difference in patients' lives.
What we refuse to compromise on.
Five principles that decide how we hire, store, sell and serve.
Honesty and Integrity
Each employee maintains the highest ethical standards and acts to protect and uphold the regulations of the healthcare sector.
Teamwork
All employees and departments work together in support of one another to move New Larys Pharm toward its goals.
Patient Service
Taking care of patients' needs with professional, helpful, high quality service builds long-lasting relationships.
Continuous Improvement
We improve every process in the company, enhancing what generates value for patients and removing waste.
Quality
Only qualified and trained personnel handle warehouse activities, providing reliable information and quality products.
Seven product worlds under one roof.
Pharmaceuticals, personal care, supplements, devices and aesthetics, all sourced, registered and distributed by one team.
Pharmaceutical Medications
Medicaments prescribed or recommended by doctors and dispensed through pharmacies.
Dietary Supplements
Strong experience with food supplements, including well-known international brands such as HealthAid.
Skincare Products
Partnerships with several skincare brands, with a large variety of SKUs distributed across Lebanon.
Para-Pharmaceutical
Products supporting wellness, prevention, personal care and non-prescription needs.
Medical Devices
Ophthalmic devices, hospital injectables, disposables, lenses and other healthcare tools.
Ophthalmic Products
Eye-care brands and products, including lenses, eyedrops and ophthalmology-related items.
Fillers & Aesthetics
Face and body fillers plus a wide range of mesotherapy products for dermatology and aesthetic medicine.
From registration to delivery, nothing is left to chance.
Four controlled stages protect every single unit we handle.
Regulatory Expertise
Our regulatory team follows up with the Ministry of Public Health across registration, documentation, communication, inspections and approvals.
Registration
Complete registration of healthcare products with the Ministry of Public Health.
Documentation
Preparation and management of all required technical and regulatory documents.
Communication
Continuous follow-up with regulatory authorities for smooth progress.
Inspections
Coordination and inspections with the Ministry of Health team.
Approval Processes
Managing the entire approval process until the product is legally authorized.
Warehouse & Controlled Storage
Products are stored in a controlled warehouse environment that protects quality, safety and effectiveness.
Temperature Monitoring
24/7 real-time monitoring to ensure optimal storage conditions.
24-Hour Air Conditioning
Constant climate control for a stable and safe environment.
Dehumidifiers
Humidity control systems that protect products from moisture.
Airflow Systems
Proper air circulation ensures uniform conditions throughout the warehouse.
Cold Rooms
Dedicated cold rooms for products requiring low-temperature storage.
Controlled Conditions
All products stored under strict conditions to preserve quality and efficacy.
Warehouse Quality Checks
Every product goes through strict and consistent checks before it reaches our partners.
Packaging Inspection
We verify that all products are received in good condition and properly sealed.
Batch & Expiry Check
Every batch number and expiry date is checked to guarantee authenticity and validity.
Temperature Compliance
Temperature-sensitive products are kept within the required range.
Quantity Verification
Each delivery is counted and verified for full accuracy against approved orders.
Distribution & Delivery
Reliable distribution and timely delivery across Lebanon for pharmacies, hospitals and healthcare partners.
Wide Coverage
2,000+ pharmacies and 130+ hospitals across Lebanon.
Timely Delivery
Efficient routes and processes to ensure on-time delivery every time.
Product Integrity
Careful handling and temperature-sensitive transport maintain product quality.
Order Accuracy
Every order is verified for the right products in the right quantities.
Complaint Follow-Up
Issues are reported, assessed and corrected quickly to keep partners satisfied.
Protecting quality. Ensuring safety.
Our advanced infrastructure and controlled environment reflect our commitment to delivering safe, high-quality healthcare products to every partner we serve.
Two teams. One handshake with the market.
Sales representatives in pharmacies, medical representatives with physicians, moving in step.
Sales Representatives
- Visiting pharmacies daily with regular visits that keep New Larys top of mind.
- Taking orders by collecting and processing pharmacy orders accurately.
- Communicating offers and sharing current promotions and special pricing.
- Presenting available products and following up on stock movement.
- Supporting product visibility on the shelf.
- Maintaining pharmacist relationships and relaying market feedback.
Medical Representatives
- Doctor visits, with regular visits to physicians and specialists across therapeutic fields.
- Scientific product presentation for prescription and medical practice.
- Specialized portfolio where each therapeutic area handled by a dedicated team.
- Medical education and evidence-based information for the medical community.
- Building long-term relationships with key opinion leaders.
- Reporting field insights that shape our commercial strategy.
“From physician recommendation to pharmacy availability, a seamless journey that strengthens adoption, coverage and sustainable growth.”
Physical shelves and digital feeds.
We combine digital innovation with traditional field marketing to maximize brand visibility and market penetration.
Commercial Offers
Attractive offers that drive purchase and encourage sales.
Product Visibility Tools
Tools that increase product exposure and awareness at the shelf.
Promotional Materials
Brochures, leaflets and materials that communicate key benefits.
Pharmacy Support Campaigns
Joint campaigns that build loyalty and support pharmacy success.
Since its foundation, New Larys Pharm S.A.R.L. has become one of the most trusted partners across Lebanon, thanks to a management policy that focuses on service quality rather than profits.
Ready to partner with us?
Whether you're an international brand entering Lebanon or a healthcare partner looking for quality products, we're here to help.